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Join Adometry and Forrester Research for a fascinating discussion of Forrester's latest findings for Interactive Marketers. After interviewing hundreds of interactive marketing managers controlling $ millions in online budget, Forrester has identified critical needs currently going unmet that have a dramatic effect on digital spending. Steve O'Brien will interview Joanna O'Connell to discuss the research and findings in depth and explain how Forrester arrives at the conclusion that the varied needs of marketers - display, search, and cross-channel - are best addressed by a new breed of audience measurement solutions. These new audience measurement solutions will be described and compared to existing alternatives. In this special report Forrester Research evaluated the attitudes, challenges and needs of display buyers with respect to topics including media and audience verification, measurement and insights (including multi-channel attribution) and the impact these things have on buyers' investment in display advertising. Some Key Findings: Forrester's study yielded the following key findings: · Display advertising continues to mature, with adoption and investment on the rise. · A lack of measurable results and a dearth of media and audience insights hampers further investment. · Current technology point solutions address these challenges in a limited or disjointed way. · Marketers would benefit from a robust, flexible suite of technology solutions. Presenter: Steve O'Brien, VP, Marketing, Adometry, Inc. Guest Speaker: Joanna O'Connell, Senior Analyst, Interactive Marketing, Forrester Research
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